Minerva X ESNS

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    Zuiderdiep Minerva and Praedinius Minerva

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Minerva Art Academy is all about emerging talent during ESNS on 16 and 17 January. With a packed schedule in collaboration with NOORD, De Nieuwe Editie and Minerva Academy of Pop Culture, you can immerse yourself for two days in panels, art and, of course, lots of music.

The Central Hall and canteen of Minerva Art Academy will be transformed into a Eurosonic venue, pop stage and pop-up gallery in collaboration with NOORD and De Nieuwe Editie. In the building on Praediniussingel, visitors with a festival band can visit the ESNS programme.

Academy of Pop Culture

Minerva's canteen will be transformed into a pop stage for performances by Minerva Academy of Pop Culture. Wondering which artists will soon be on stage? Read more about the acts on 16 and 17 January below and download the timetable here. 

Blokkenschema ESNS Minerva.png

Programme Tuesday

Programme Friday

13.00-00.00 De Nieuwe Editie

In addition to a pop stage, there is a pop-up gallery showcasing the work of Minerva students and alumni. These are exhibited and sold through De Nieuwe Editie, a platform that puts emerging talent in the spotlight with the aim of making art accessible and giving new artists a stage. Everything you see and can buy is made by emerging Groningen artists, which not only showcases cool artworks, but also contributes to the development of local talent. De Nieuwe Editie's pop-up gallery constantly changes location and has previously been on show during Festival Grasnapolsky, Jonge Harten, Winterwelvaart and the Graduation Show, among others. The works shown by the Nieuwe Editie will be presented from 13.00 till 00.00 on Thursday and Friday.

HUB NOORD

Our Central Hall will be transformed into a ESNS stage in collaboration with NOORD.

Every year HUB NOORD is thé hub for northern pop culture during ESNS. Together with musicians, policy makers, festivals and pop organizations from the North Netherlands, NOORD organizes a programme full of panels on making in pop culture and (international) talent development. The music program can be found here Music Program Noord

The conference program can be found here:

Conference program Noord

Lastly, an inspiring talk show about northern pop culture and talent from the region will be recorded on Friday afternoon. Made by students of the minor Live Television at NHL Stenden. 

Keynote: Mental Shit - Mental resilience in the (pop) cultural sector (By Patries van Iterson, lecturer Academy of Pop Culture)

Strengthening the mental resilience of students has become increasingly urgent. This is a worrying trend: students get stuck more and more often due to pressure from their studies, social environment or personal circumstances. With this in mind, we have developed several tools and initiatives at the Academy of Pop Culture to help students become more resilient. Additionally, with our international partners, we are making plans to develop a module that aims to deliver resilient students who can survive and thrive in today's music industry in order to shape a healthy, diverse international music ecosystem. Today, we will converse with colleages on this important topic.