You focus on creating still and moving images, often based on a text or story. You learn to tell stories using drawing, painting, digital resources and visual typography. Within this major, you can develop in different directions, whereby finding your own signature as a designer is very important.
By working in larger or smaller projects, you discover how you can add meaning to a visual story through your own style. You start with images that stand on their own, but eventually also design larger story structures. You discover that the interaction between what you create and how it is read by your audience becomes part of your process. Ultimately, you choose those elements in illustration and/or animation that suit you as a designer, with which you work immediately on your own position within the field.