- Level
- bachelor
- Form
- full-time
- Duration
- 4 years
- Language
- Dutch, English
- Locations
- Groningen
- Degree
- Bachelor of Arts
- Credits
- 240 ECTS
- Startmonths
- Start: September
Develop into an experimental designer
Develop into an experimental designer
Designers are an important driver of the creative industry, one of the most booming sectors in the Netherlands and abroad. Not only will you master the skills you need to become a professional designer, you will also develop a critical attitude. You will not just be reflecting on your own work, style and authenticity, but also that of your fellow students.
If you are creative, curious, interested in experimenting with images and converting ideas to visual concepts, the Bachelor of Design may well be the right programme for you. Making mistakes is part of your development as a professional designer. By experimenting, failing and starting again you will create your own style, your signature.
You will also learn to build and protect your authenticity as a designer. We will provide you with the best facilities and counselling. You will work together with other students, to learn how to function in a (interdisciplinary) team. You learn to play with images and discover how your visual abilities can create solutions for questions in society.
In the first year you develop a broad view of design in a general sense. After this, you choose one of the majors. Within the programme, there is plenty of room for research, deepening and experimentation to find out where your passion lies. You can also combine different disciplines.
After this study programme, you can work as an independent designer (alone or in a group) or look for a job with, for example, a design agency or theatre company. During the programme, you will get to know the professional possibilities. For instance, we organize a number of Professional Wednesdays during the academic year where you can meet designers (often alumni) to get further acquainted. In practice, designers usually do not work alone: they often have to deal with clients, colleagues and implementers. Therefore, we offer a number of interesting excursions throughout the years that will give you a better insight into the possibilities.
Over four years, you will learn everything you need to work as a designer. In the first year, you will develop a broad view of design in a general sense. The year consists of five periods. Each period focuses on one of the majors. This introduces you to topics such as typography, research, design methodology, semiotics, composition, perception & staging and materials.
You experiment and become familiar with analogue and digital skills. You also get to know almost all workshops. Besides the practical part, you follow theory subjects: art history and professional preparation. Practice and theory are intertwined and are not seen as separate ‘subjects’, but as a coherent whole with your practical subjects.
During the main phase, you will choose your own route. This can be a route focused on a particular medium, where you can choose from five profiles: Graphic & Interaction Design, Illustration & Animation Design, Spatial Design, Time Based Design or Product Design. Would you rather follow a personal route without specialising in a particular medium? Then you can choose an Off-road profile: you can combine a maximum of three profiles into a multidisciplinary profile.
In the third year, students begin to make their own choices that will shape them into unique designers. You will engage with other disciplines and research your own position as a designer. In the third year, you will also test your individuality in practice during a six-month period of one of the following options: an internship, an international exchange or internship, practical projects, a research project, or a minor.
The fourth year is the graduation year in which you further position yourself and graduate as a designer. You will work towards a joint exhibition with the work of all other exam candidates.
To enrol for the bachelor Design, you will need a national (home country) secondary school diploma or international secondary school qualification, such as an International Baccalaureate Diploma. It must have a level equivalent to the Dutch HAVO school diploma (General Secondary Education), or MBO-4 diploma, with NLQF/EQF level 4 or higher. Please check international students documents for more information. After you have applied you will be asked to upload the following documents in Hanze Apply:
If you want to know more about the value of your own diploma, you can also check the diploma comparison site of our national agency NUFFIC.
Insufficient preliminary education:
With insufficient prior education, you may be admitted to the Design programme on the basis of ‘exceptional talent’ in the entrance examination and a good performance in a Higher Education Multicultural Capacity Test (NOA). The test indicates whether you have HBO working and thinking level. You will receive an invoice to make the test (€30-40,-). The Admission Test has the following requirements: A minimum grade of 8 on the Admission Examination and sufficient understanding of the Dutch/English language requirement. The Multicultural Ability Test (NOA) is conducted by the Admission Officer. Students automatically receive an invitation after admission.
Important:
You can apply through Studielink for the Design Study programme (digital application form). You must go through a number of steps during the enrolment process. IMPORTANT: We strongly advise you to read the information about immigration requirements.
The Design study programme has two rounds. The entrance exam is mandatory for everyone who applies.
Deadlines
Non-EU*: ultimate deadline application Studielink + uploading portfolio: 10 March 2025 23.59hrs CET
EU/EEA: ultimate deadline application Studielink + uploading portfolio: 1 May 2025 23.59hrs CET
After the previous mentioned deadlines, it is not possible to apply anymore for study year 2025-2026. *Non-European/EEA nationality students need to have completed the entrance exam before June 1st, 2025. This is due to the immigration deadline.
Round 1 – Portfolio + Motivation
After application you will get access to Hanze Application Minerva and receive the requirements for the first round. You will be asked to upload 1 merged PDF max. 50mb containing:
Click here for the mandatory guidelines
Round 2 - Home assignment + Interview
On the basis of your portfolio and motivation letter you will receive an invitation, you will be invited for the first available date, for the second round of the Entrance Examination or you will receive a rejection letter by email.
If you have been admitted to the second round of the entrance examination, the Admissions Committee will assess whether you are a suitable candidate for the study programme. Important is your Creative capacity, Capacity for critical reflection, Capacity for growth and innovation and Environmental focus. You will complete the home assignment (Sketchbook + Research&Design) and have an interview.
The following will be taken into account in the advice of the admissions committee of the 2nd round: the home assignment and the interview, but also the portfolio and motivation letter from the first round will be reviewed by the 2nd committee. The question is whether you have an open attitude and want to learn new things. The decisive factor is whether you show the potential to grow into a designer.
Secretariat
Gedempte Zuiderdiep 158, 9711 HN Groningen
Secretariat
Gedempte Zuiderdiep 158, 9711 HN Groningen